The news comes just months after the former director of Only Bridging helped to launch Bridge Finance Direct, where he has been serving as a consultant.
In his new role at Finance 4 Business, Simon will use his extensive knowledge and contact book to concentrate on London and the South East.
Russell Martin, managing director of Finance 4 Business, said: “Having someone with the knowledge and reputation of Simon’s is a real coup for Finance 4 Business.
“It is another example of the commitment we are showing to the market place, hiring another high-quality appointment.”
Simon, who also serves as vice-chairman of the Association of Bridging Professionals, added: “Having known Russell for many years, it was an easy decision to make.
“He discussed his vision and business plan for Finance 4 Business, which made me want to be a part of the future success of the company.
“I already feel part of the family and relishing the challenge ahead.”