Giles Cross

Folk2Folk appoints CMO and four BDMs

Peer-to-peer business lender Folk2Folk has announced a wave of new hires as it looks to continue its national expansion plans.

The new recruits include a chief marketing officer (CMO) and four business development managers.

Giles Cross (pictured below) has been appointed CMO – a newly created role – and will be responsible for leading the marketing, PR and business development teams as the platform targets £1bn of cumulative loans in 2020.

Expressing his delight at joining Folk2Folk, Giles said: “There’s a growing understanding in financial services that the traditional models and associated behaviours of B2B and B2C are on the wane.

“The future is very clearly moving towards a human-to-human (H2H) approach.

“The team here wants to set a new standard when it comes to making finance personal.

“It’s a great time to become part of the business.”

(Pictured: Giles Cross, chief marketing officer at Folk2Folk )

Jane Dumeresque, CEO of Folk2Folk, said she was delighted to welcome Giles to the team and said he would be invaluable in the next stage of its growth.

“His passion for driving customer-led businesses will help Folk2Folk stand out from the crowd as we expand across the UK, taking our human-to-human approach to finance, brand awareness and product offerings to both local businesses and investors.”

In addition to Giles’ appointment, Folk2Folk has hired business development managers for Dorset, East Anglia, Cheshire and Gloucestershire and plans to recruit six more across the UK to continue its expansion.

Steve George joins after a period at NatWest and will cover Dorset, while Jonathan Hill will deal with the East Anglia region and brings 34 years of experience in commercial finance after spending time at both Barclays and General Capital Group PLC.

Andrew Buckley will cover Cheshire and joins after seven years with Handelsbanken having previously spent six with Barclays as a relationship director.

Finally, Barry Chapman has been added to Folk2Folk’s Gloucestershire team having served as a relationship manager at NatWest.

Jane felt that investing in quality people through its business development team was vital to its growth.

“It is important for a community-focused business like Folk2Folk to deal with our clients face to face and be within touching distance.

“By hiring experienced people, we benefit from their local knowledge, contacts and established relationships with professional services, which is so valuable in making a great start in those new regions.

“We are very happy to welcome Steve, Andrew, Barry and Jonathan to the team and look forward to helping them make Folk2Folk an important part of their local business community, helping to introduce finance to businesses that want to grow and thrive.”

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