In his new role, Keith will liaise with brokers, intermediaries and clients regarding the lender’s bridging loans and development finance.
He has financial services experience in both commercial and buy-to-let mortgages, as well as short-term lending.
“I’m really pleased to join the team at BFS,” said Keith.
“This is a really exciting company to be part of – their approach is refreshing and unique, they are incredibly proactive and innovative in their outlook.
“I look forward to raising the profile of BFS across my territory, working closely with existing finance connections while exploring new opportunities.
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“I’m keen to demonstrate to existing and potential clients that bridging can be delivered in a simple, straightforward way, explaining the many benefits and different ways that bridging can be used.”
John Hardman, head of sales at Bridging Finance Solutions, added: “Having Keith on board is a definite coup for BFS.
“He is well known in our industry and has developed a reputation for diligence, in addition to taking a commercial approach to deals with a can-do attitude.
“His in-depth knowledge of this market, particularly across the Midlands, will be invaluable to him in terms of this new role which will ultimately support our own ambitious growth plans.”
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