Ron Robson

Ashley Finance to merge into Ultimate Finance

Ultimate Finance has announced that it is absorbing all products and services currently sitting under Ashley Finance.

The brand consolidation will look to simplify the SME funding partner’s market proposition and provide a better service to its customers under a single brand.

Ultimate confirmed that there would be no change to the breadth of products and services offered to Ashley customers.

Ashley’s bridging, loans and invoice finance products will continue to operate under the parent brand of Ultimate Finance Group.

Ron Robson, CEO at Ultimate Finance and Ashley Finance (pictured above), said that the past couple of years had been very exciting for the group.

“As we look to the future, we see a huge opportunity to continue this growth. 

“To support this, we have taken the decision to bring the two organisations together under one brand, offering clarity of our market offering to customers and introducers alike. 

“On a day-to-day basis, very little will change – offering flexible, fair funding is something that both businesses have always had at the heart of their operation.”

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