Rob Hulse

Just Cash Flow appoints former White Oak head

Just Cash Flow PLC has announced the appointment of Rob Hulse (pictured above) as chief commercial officer.

Rob has over 15 years of SME finance experience and has joined from alternative finance provider White Oak UK, where he was head of channel development.

“[Just Cashflow] has heavily invested in the right combination of technology and people to make informed lending decisions,” said Rob.

“The challenge is to embrace a wider array of direct, commercial and professional channels as we look to really accelerate growth following prior years of investment.

“One of my initial focuses is on talking to existing and potential customers about the finance needs of businesses and, additionally, what other products and services they would value from Just Cashflow.”

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