The specialist bank recently revamped its commercial investment proposition, offering improved rates and a new complex commercial product.
In an exclusive interview with Bridging & Commercial, Gavin Seaholme, head of sales at Shawbrook (pictured above), stated that this year the bank would drive new product initiatives and expand its distribution.
“…This year, the main focus has been bringing the customer into the room and supporting their strategy and their journey.
“…We've looked at some product initiatives with our recent commercial offering — and that's a big area of focus — and just understanding that clients and investors are starting to diversify as the market changes.
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“The main focus would be to drive some new product initiatives throughout the rest of the year, but also to maybe widen our distribution as well.”
In order to expand its distribution, Gavin said that it would look at some of its core areas with directly authorised brokers to attract a wider audience with the new commercial offering.
“The market is more complex and specialist, so we'll be looking to attract brokers and clients into [that] space,” he added.
Gavin claimed that the market was changing and what was once deemed specialist in the past was now quite straightforward.
“…You have to be adaptable in an ever-changing market, but not forgetting the fact that obviously, as a bank, you have to make sure that your appetite is confined by the set risk structure as well.”