Michael Primrose

The Property Finance Guy 'dramatically' exceeds annual target




The Property Finance Guy has notched up the amount of finance it plans to raise by the end of this year to £50m, after already surpassing its initial target of £10m.

Michael Primrose, managing director at the Property Finance Guy (pictured above), said that so far in 2019, it had arranged more than £25m of finance.

“We set out, this year, to try [to] create a brokerage that could raise £10m for developers and investors [across] the UK.

“Thanks to some very hard work and some great relationships with lenders, we have managed to exceed this target dramatically. 

“Our target now has to be £50m for this year, and if we hit it, fantastic, but if we were to fall slightly short, then it has still been an amazing first year of trading for us." 

Since incorporating in November 2018, the broker — which specialises in bridging, development and commercial mortgages — has seen month-on-month growth in completions, with July standing at a record £8.2m. 

Michael also told Bridging & Commercial that it had seen a rise in enquiries and applications during the past six months. 

"We are now going through a period of growth in the business, [with] large-scale recruitment underway. 

“We are hoping to utilise August, which is usually a quieter time, to train any new staff to ensure that we are firing on all cylinders come September."

Michael believed that much of its success was down to the introduction of the Property Finance Guy podcast, as well as its networking event in central London. 

"[Both have] been fantastic for lead generation. 

“We have also seen an increase from the leads we get from Facebook and Instagram."

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