Jayne — who has nearly 30 years of experience in financial services — previously served as an area manager at NatWest, regional sales manager at Derbyshire Building Society and head of restructuring at Nationwide Building Society.

In her new role, she will be instrumental in identifying and developing new business opportunities and work alongside senior relationship managers Steve Adams and Sue Higginson.

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Simon Lindley, chief development officer, said: “Her deep knowledge and contacts across both regions will contribute greatly to the development of our offering in the East Midlands and East Anglia.

“We are seeing strong growth in activity and demand across these areas and are confident that as we continue to build our expertise with the best talent, this will enable us to offer the highest level of service to existing and new clients.”