In addition to her duties as IMLA chair, Louisa will continue to serve as director of sales at Vida Homeloans.

Louisa — who has more than 25 years of experience in the financial services industry —previously held senior roles at UK Asset Resolution (formerly Bradford & Bingley) and Leeds Building Society.

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Louisa said: “As well as working with my fellow committee members to champion the views of IMLA’s members, I’m also keen to work further with networks, clubs, packagers and, of course, advisers as the industry continues to evolve to meet the needs of modern borrowers.”

Kate Davies, executive director at the IMLA, added: “It is a great pleasure to be able to welcome the first female chair to IMLA’s management committee, as well as six other committee members who will support us in working with our members.”