Mortgage Market Alliance launches to raise industry awareness

The Mortgage Market Alliance (MMA) has been launched to raise awareness and improve the consumers’ understanding of the mortgage industry.

Via an ongoing campaign of PR and education, the MMA will highlight the importance of financial advice and promote the availability of mortgage lending and product choice.

The MMA — which will soon announce the appointment of an independent executive chair — is calling on all mortgage market stakeholders to join the organisation, with membership open to businesses active in, and around, the mortgage market.

Details of members will be available through the MMA website, including a directory of all advisory member firms, which will be searchable by consumers.

“We know there are millions of people across the UK who either don’t know where to turn to get a mortgage or don’t even try because they believe their circumstances rule them out of consideration, and so there is an urgent need to promote greater understanding of the market and the benefits of professional advice to the people who matter: consumers,” said Alex Hammond, director at the MMA.

Rob Griffiths, director at the MMA, added: “We have spoken to a large number of people across the industry who share the opinion that the market as a whole could be doing more to educate and inform consumers about the depth and breadth of product options available and how best to access all it has to offer.”

Rob Jupp, CEO at The Brightstar Group, highlighted that currently there are customers who are “missing out on opportunities”, which is something that needs to change.

Paul Adams, sales director at Pepper Money, described the launch of the MMA as a “big step in the right direction”.

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