John Kent

White Rose Finance Group appoints managing director

White Rose Finance Group has appointed John Kent (pictured above) as managing director.

He will succeed the founder, Geoff Wilson, who will take on a strategic role as chairman and CEO.

John joined White Rose Finance Group in 2014 as director of sales and business development and was named deputy managing director in 2019.

He was the principal architect of its broker plan commercial network, which currently supports over 100 partners.

John also launched the company’s regulated mortgage franchise network under the Your Mortgage Plus brand.

Geoff said: “John’s promotion to the MD position is a fitting reward for the significant work and dedication shown to the business over the past five years, and the company is in good hands as we enter the next phase of growth.”

White Rose will launch a broker academy next month, which will offer a wide range of professional services opportunities, education and support to both new and returning brokers.

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