Matt Cottle

Lenderlink CRM offers 'end-to-end packaging for specialist mortgage brokers'




SMG has revealed it is now offering other packagers access to Lenderlink’s online CRM, providing them with free data migration.

Lenderlink was developed by Cardiff-based finance specialist SMG’s own team to replace its outgoing legacy system Target Bluechip.

Brokers can search and select from over 2,500 products, including bridging, BTL and development loans.

Users of Lenderlink have successfully transferred 17,000 API’s to its lender panel.

“With the current situation driving brokers towards homeworking solutions in these uncertain times, Lenderlink CRM offers end-to-end packaging for specialist mortgage brokers on desktop, tablets and smartphones,” said Matt Cottle, CEO at SMG, who project manages Lenderlink.

“Unlike other systems, it encompasses everything in one place at one simple cost-effective price.”

Underwriting tools and a cloud document storage facility can help users manage their client’s relationships with lenders, valuers, accountants and solicitors.

Alistair Ewing, MD at The Lending Channel, added that Lenderlink did exactly what it hoped it would do.

“We’ve done well in excess of 1,000 API’s using the system, which has saved our staff untold hundreds of hours of re-entering data across many lenders.”

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