The Property Finance Guy rebrands

The Property Finance Guy has rebranded to The Property Finance Collective.

The brokerage decided to rebrand following a surge in growth within the company over the past 12 months — taking in five employees — with the latest member joining the business this April.

“It is no longer just myself, and the brand needs to reflect that,” said Michael Primrose, managing director at The Property Finance Collective (pictured above).

“I have an amazing team around me, supporting me and delivering new business, so rebranding [to] The Property Finance Collective is definitely the way forward.”

In an exclusive interview with Bridging & Commercial, Michael said he was actively looking for another broker and admin assistant.

With all current team members aged under 30, The Property Finance Collective aims to inspire and develop young talent within the specialist finance industry.

“The whole team brings a hunger to the table that I think has been lost by the older generation of brokers,” he said.

“Younger brokers also bring a skillset around social media, which has been invaluable in growing our business very quickly.

It is currently working on building its social media channels, such as YouTube, to extend knowledge to a wider audience.

According to Michael, the brokerage has seen a number of changes in the market due to the Covid-19 pandemic, including lenders lowering LTVs by approximately 5%, on average, and reducing maximum loans.

“Many have dropped below £1m in order to keep their risk to a minimum,” he claimed.

The Property Finance Collective has had to postpone all future networking events to follow the Government’s safety measures.

Despite this, Michael said the brokerage would tackle this by offering free content to educate clients over the coming weeks, as well as keep people in the industry connected through its Facebook group.

“We are seeing more and more people taking the time to engage with our online content,” he added.

“There are [is vast] people out there using this time to educate themselves in the world of property finance. 

“This is also backed by the demand we have had from clients to create online course material in the future.”

Michael aims to surpass the initial £500,000 turnover target planned for this year.

“…Our marketing will actually be more aggressive than we previously planned, and I envisage us taking a larger market share because of this.”

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