James Bloom

Alternative Bridging donates meals to key workers

Alternative Bridging has committed to donate one meal to NHS staff and other key workers for each loan enquiry it receives during the pandemic.

The lender will donate the meal through Compassion London, a charity that was founded by Leon Aarts in response to Covid-19.

The charity provides meals to NHS staff, other key workers, individuals and families in need, and the most vulnerable in our society.

It is run by a team of volunteer chefs, delivery drivers and support staff working seven days a week.
The charity relies on funding and food donations.

James Bloom, divisional director at Alternative Bridging (pictured above), said: “In the past 30 years, we have experienced many crises and our primary focus has been to ensure our business continues to support our partners during such times. 

“However, we must also have at the forefront of our minds those who are risking their lives to help those who are vulnerable and in need in our community.
“We are pleased to be able to provide practical support and, given the high level of enquiries we are receiving, we look forward to providing many meals for frontline workers and those who need help.
“Compassion London is doing excellent work and we are very pleased to be able to assist them in this way.”

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