Toni Smith

Applications to join PRIMIS Mortgage Network up 30% during lockdown




The number of applications to join PRIMIS Mortgage Network between April and June was up 30% on the same period in 2019.

It has appointed 134 new advisers and 28 appointed representative firms.

There are currently 300 applicants hoping to join the network.

The average number of advisers who have attended its virtual training sessions has increased by 40% since April and have attracted 6,852 attendees over 155 separate classes.

A total of 37,464 visits have been recorded for its broker support page ‘Lemonade’ since its launch in April.

This was set up to provide relevant support and guidance to help advisers in their conversations with clients during the Covid-19 crisis.

There has also been a rise in queries taken at the network’s product desk, with 7,643 taken between April and June. 

This marks a 42% rise on an average three-month period during ‘normal’ market conditions. 

Toni Smith, chief operating officer at PRIMIS (pictured above), commented: “During this time of uncertainty, PRIMIS’ key focus is to support its broker firms and ensure they are in pole position to help their customers with their financial needs. 

“Keeping brokers updated and informed on the multiple changes in the market and their proposition is key and ensuring they continue to feel supported…”

“It has also been hugely encouraging to see even more of our advisers engaging with training and development sessions now that these have moved online.”

Toni said that the interest in the network’s support page was great to see and that its product desk has delivered a phenomenal job in supporting brokers.

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