He will be tasked with building a portfolio of long-term clients across the southern region, and will work with the wider team to provide commercial finance advice to UK businesses.
SSF is currently deploying a growth strategy to build its list of clients and expand the financial solutions it advises on.
Robert will be working closely with a variety of funders to ensure they are best equipped to support local businesses when financial planning and looking for effective solutions.
He has previously specialised in the hospitality sector as general manager at multiple brands where he helped increased productivity, improved staff management and retention and profitability.
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The firm specialises in bridging, invoice, asset, and trade finance, secured and unsecured loans, in addition to advising on mergers and acquisition activity.
“I’m delighted to be transferring my skills to Simple Secure Finance,” said Robert.
“I’ve seen first-hand the impact that reshaping operating models and practices can deliver to a business and underlying everything is good financial control.
“The ability to secure a funding solution which supports your business model is key to the success of any business.”
Callan Jones, director at Simple Secure Finance, added that Robert would be an excellent addition to the team.
“His depth of business experience and his holistic view will add a different dimension to the advice he can give to clients looking to access the right funding solutions for their business.”