Martine Catton

Martine Catton joins Just Cash Flow as CCO

Just Cash Flow PLC has appointed Martine Catton (pictured above) as chief commercial officer.

Martine has extensive experience in the specialist finance industry, having worked for various lenders, such as Catalyst Business Finance, Aldermore Bank, Barclays and Hitachi Capital.

Speaking about her appointment, Martine said she was delighted to be joining a well-managed, ambitious business that shared her desire “to deliver innovative solutions for the SME community”.

“As a lender, Just Cashflow has the right balance of experience, technology—such as augmented intelligence—and human intervention, with a clear strategy of helping their customers stay in business.

“I’m pleased to be able to continue to develop relevant and creative facilities as Covid  has changed the landscape, and the toughest challenges surrounding working capital are still to come. 

“SMEs are going to be key to the economic recovery and they will need the support of innovative alternative lenders.”

John Davies, executive chairman at Just Cashflow, commented: “Over the past three years, I’ve worked closely with Martine as a fellow board member of the Association of Alternative Business Finance and have been tremendously impressed with her industry knowledge and the fact she shares my passion for helping UK SMEs invest and grow.


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