The specialist lender has provided a commercial loan for contestants of The Great House Giveaway show to buy properties at auctions around the UK.
The series — presented by property expert Simon O’Brien (pictured above) — will bring together teams of two people who have never met and never owned their own homes before.
They will be given a set budget and six months to refurbish their property before selling it — keeping any money they make.
As part of the sponsorship deal, Together was given exclusive access to film behind-the-scenes footage, which will appear on its website and social media channels after the series starts next month.
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Chris Baguley, commercial managing director at Together, said: “This is a fantastic new format and a series that we’re proud to sponsor.
“As one of the leading players in auction finance, and our long-standing record in supporting the market, it was the obvious fit for our brand.”
Sioned Wyn, director at production company Chwarel, added: “The Great House Giveaway will be the only national TV property format in which you don’t have to own a house or have the money to buy a house in order to get on the programme.
“…We’ve really enjoyed working with all the contestants, Channel 4, and our sponsor Together, to create this kind of aspirational television.”
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