Erica Pearce

First 4 Bridging hires new head of intermediary relations

First 4 Bridging has appointed Erica Pearce (pictured above) as head of intermediary relations to further extend its introducer reach.

In her new role, Erica will oversee First 4 Bridging’s recently-opened intermediary support centre in Manchester, and will also coordinate the sales team operating from the master broker’s head office in Egham, Surrey.

She has over 12 years of experience working in the finance industry, and joins the company from Together, where she worked as intermediary telephony sales manager.

Commenting on her appointment, Erica said: “First 4 Bridging has already shown great foresight and ambition in setting up an office and building a support team who are making a real difference to our northern advisers, especially in such a challenging and complex marketplace. 

“I hope my experience can help establish even stronger connections and generate more opportunities for those brokers with clients who can benefit from a wider range of alternative lending solutions.”

Donna Wells, Director at F4B, added: “This is an important new position within the business and really signifies our ambitious growth plans and ongoing commitment to intermediary partners and introducers across the UK. 

“Erica will play an integral role in a concerted and coordinated effort to promote our presence and encourage more introducers to approach us with transactions which require an additional layer of specialist support and expertise."

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