West One

West One Loans reveals brand refresh and opens proposition to whole market

West One Loans has today (3rd December) revealed its new brand and proposition.

The institutionally funded lender, which previously distributed through a limited network of key relationships for over 10 years, will now open its offering to the whole market, including networks and clubs. 

West One offers four product categories:

  • bridging loans
  • development finance
  • BTL
  • Second-charge mortgages.

For the relaunch, West One has completely redesigned its website, which provides more detail on the product ranges available. 

Haley McPherson, marketing director of West One’s parent company, Enra Specialist Finance, said: “We are excited to launch West One's rebrand to the specialist lending market and the wider finance industry.

“For over 10 years, we have quietly distributed our products through a network of specialist introducers,” she added, noting that it had formed deep relationships over this period.

“Despite the pandemic, 2020 has been another strong, profitable year for the business, with our first public securitisation, renewed commitments from our funding partners, and the launch of our complex BTL range.

“This brand refresh allows us to better communicate our offering to a wider audience and provides a launch pad for further growth in 2021, particularly as we look to grow nationwide distribution further through networks and clubs.”

Last month, West One completed a securitisation worth £267.8m with a portfolio of loans split between second-charge mortgages and first charge BTL mortgages.

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