Sabinder Sandhu

Avamore appoints new head of operations and marketing



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Avamore Capital has promoted Sabinder Sandhu (pictured above), former marketing manager, to head of operations and marketing.

In her new role, Sabinder will lead a team of three that is split across both functions.

She will be taking a dual approach, elevating the Avamore brand further, while also ensuring that brokers, borrowers and service providers experience seamless service from all teams across the business.

She has also been promoted to vice president of the company, the first internal promotion for this role.  

Sabinder officially joined the Avamore team in April 2018 as a marketing coordinator, having previously worked with them via a marketing agency between 2016 and 2017. 

She has been heavily involved in the expansion and development of Avamore by building up the company’s presence.

In 2019, she widened her role further to work closely with the principals on scaling up the company's sales approach.

According to the lender, her work has assisted in the growth of Avamore’s loan book and contributed to a 197% rise in enquiries and leads year-on-year.

Commenting on her promotion, Sabinder said: “Having grown with the business, this is an exciting next step, as I have always considered the two functions to go hand in hand. 

"I believe it’s important to consistently review and improve our internal practices, as well as find ways to enhance the Avamore brand in the market. 

"Furthermore, in my capacity as a vice-president at the company, I am looking forward to working closely with the principals and being more involved in strategic planning for future business growth.”

Nikolay Petkov, principal at Avamore, added: "Sabinder has been an integral part of Avamore since the early years of us starting out, and has progressed her way up the team, proving she has the key knowledge and attributes to execute this role effectively.

"Every decision she makes she does with careful consideration, and has not only Avamore’s best interests in mind as a business, but she also cares deeply about the company’s culture and, most importantly, for the whole team. 

"She has driven a lot of positive changes at Avamore and has always led by example with her hard work, integrity and dedication."

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