Crystal reveals new THRIVE campaign



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Crystal Specialist Finance has launched its latest campaign, THRIVE, as part of its ongoing commitment to support mental health and wellbeing in the specialist finance sector.

As part of its endeavour, Crystal will be conducting a survey to check mortgage brokers’ attitudes and wellbeing.

The results, along with consumer insight and commentary from specialist lenders, will be used to create an eBook report, which will be shared in October.

In addition, Crystal will conduct a series of campaign activities designed to provide inspirational real-life stories and informative guidance for mortgage brokers to flourish in the coming year, including a new ‘Thrive with…’ series, which will offer expert guidance on how to seize opportunities and get the best from specialist finance solutions.

The brokerage will also introduce business boosters via virtual skills workshops with industry experts, and will continue its interview series led by Jason Berry, group sales and marketing director (pictured above) — this time sporting personalities and business entrepreneurs.

“The THRIVE campaign is all about gathering a better understanding of how brokers are coping in a post-Covid landscape, as well as pinpointing areas for development, growth and success in the coming year,” said Jason.

“It’s all about asking the big questions, not being afraid to hear the answers, and understanding what skills/knowledge is required to thrive in the current environment.”

This follows the success of its previous campaign, which explored mental health and provided useful understanding of intermediaries’ experiences during the pandemic.

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