Aldermore is proud to be British with new identity

Aldermore is proud to be British with new identity



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Aldermore Bank has revealed its new identity to increase clarity to its customers, which has been rolled out across its online platforms… .

Aldermore Bank has revealed its new identity to increase clarity to its customers, which has been rolled out across its online platforms…


The Bank which was established in 2009, has revealed its new brand identity, which emphasises its place in British banking and has been enforced to increase the clarity and accessibility of information for the Bank’s customers. 

The new brand identity uses typical British imagery, taking inspiration from the UK’s landscapes in the Bank’s colour palette, which includes sunflower yellow, Cornish slate and racing green. These changes are to associate the brand with a more ‘British look’.

Commenting on the new look, Sharon Mandeville, Marketing Director at Aldermore, said: “We’re building a straightforward, accessible bank that promises to work hard to understand our customers and provide financial solutions to meet their needs and our new clean, crisp design supports this. 

Sharon added: “We shape what we offer around customer needs in order to provide banking as it should be.” 

The new identity reflects the fact that Aldermore is bringing change to banking in Britain for its customers. As part of this new brand identity, Aldermore has identified three brand pillars, which are exceptional service, total transparency and supporting communities, alongside its established brand values of being a reliable, expert, dynamic and straightforward bank. 
 

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