As well as a new name, the national law firm has launched a refreshed logo, while clients and introducers will benefit from a new website, improved letters, leaflets and other promotional materials.

The firm has also announced it will relocate its 150 staff from the historic Mersey Chambers to 20 Chapel Street in the Liverpool business district later in the year.

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GWlegal’s management board is led by partners Eddie Goldsmith, Chris Williams and Simon Cottrell, alongside finance director Allister Hill and director of operations Adele Whittle.

Adele said: “Rebranding from Goldsmith Williams to GWlegal will see us better represent the company that we are – a thoroughly modern, technologically savvy firm in an ever-changing marketplace.

“The decision to go for a circular logo reflects that, whereas the overall refreshed look mirrors our vision to move forward and investigate new areas of work.”

GWlegal will continue to deal with matters of property and equity release, remortgage, financial claims, personal injury and wills and probate.