Soner – who has joined from house.com, where he was acquisitions manager – has wide experience in short-term lending and has served at Solution Financial Services and Premier Mortgages Direct.
At Alternative, Soner will be responsible for communication between the lender’s broker community, its BDMs and underwriting team.
- Alternative calls for greater bridging transparency
- Alternative Bridging names new director of sales
- Alternative Bridging recently completes over £8m of loans
Jonathan Rubins, director at Alternative, said: “We are pleased to have engaged Soner: his appointment is testament to the strong growth of our business and the calibre of professionals we are adding to our team in our continued drive to provide quality service to our broker friends and their clients.”
Earlier this year, Alternative appointed Mike Jones as a director of sales for London and the South East.
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