The bridging finance specialist hopes the changes will support its evolution in the growing sector and help with the launch of its new fund vehicle Force 12 Capital.

The London- and Dubai-based lender’s new website – www.london-bf.co.uk – still retains its main values, but the new design will look to keep it ahead of the market as well as attract new clients.

London Bridging Finance’s new app will look to make applying for a bridging loan even easier.

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London Bridging Finance’s new branding

The London Bridging Finance app includes:

• online loan calculator
• Skype calling direct to an underwriter to get an immediate decision on the loan
• a feature that allows borrowers to send instant photos of their proposed new deal to get indicative terms and the bridging specialist’s appetite to lend against the deal
• an upload tool that allows valuation reports and essential documents to be sent to an underwriter at the click of a button
• an app-based, easy-to-use online application form.

Christopher Dailly, CEO of London Bridging Finance (pictured above), said that it had been an exciting few years for the company since its relocation to Dubai as it looked to access the capital markets of the Middle East.

“…Having already secured a £100m+ revolving credit facility for high-risk bridging loans, we feel with the launch of our new fund Force 12 Capital as the primary funding vehicle of London Bridging Finance, it was a good time to do a rebrand of the business to better reflect where we are headed for the next few years.

“Our rebrand and app launch further exemplifies our continued growth as a company and cements our business as a brand in the rapidly changing finance industry as we recognise the need for change and to be continuously evolving.”