Mint has positioned itself as a third-generation lender as it believes it has the ability to handcraft each loan to meet the borrowers’ individual requirements. 

The lender said the rebrand incorporates its four key brand pillars into its communications: entrepreneurial, family values, responsible and knowledge. 

Mint Bridging's new logo

Mint has also revealed that it lent over £325m across 775 loans since it was formed six years ago and its current funds under management exceeds £100m.

•   Mint Bridging partners with Safe4
•   Mint reports surge in development deals
•   Mint Bridging opens new office in MediaCityUK

“Our relaunch and identity is a visual expression of what we do and mean for our brokers and clients,” said Andrew Lazare, director at Mint Bridging (pictured above). 

“Mint’s brand pillars are the reason why we have experienced huge success in the last few years. 

“I am delighted with the team Mint has built and the product offering we have brought to market. 

“This rebranding and repositioning takes us to the next level in our business development.”

Mint now works in four key lending areas: bridging finance, refurbishment loans, second charge loans and development finance.

Paul Wertheim, operations director at Mint Bridging, said it had the systems, process and teams in place to move the business forward.

“We looked at our current and visionary business model and agreed that we required a new set of understanding to physically demonstrate these attributes.  

“We think ‘handcrafted loans’ perfectly sums this up.”