This latest crowdfunding round involved more than 2,000 existing shareholders and new customers from 35 counties and included former Wimbledon tennis champion Andy Murray.
The fundraising round values Seedrs at £50m on a fully-diluted, post-money basis.
The funding will be used to launch new product capabilities that will materially increase liquidity and return potential for investors and businesses.
Mr Murray said it was with great pride that he made his investment into the latest funding round and follows previous investments into Seedrs and companies on the platform, including Landbay.
“As an active investor into early-stage businesses through the Seedrs platform, it was important for me to take up my pre-emption rights.
“I have made a substantial follow-on investment into this round to show my support for all that Seedrs has achieved since the last raise in 2015.
“The team has done some great work in supporting European start-ups and I’m looking forward to seeing how the business will continue to grow with this additional investment.”
The average individual investment over the five-day campaign was £3,200 and the largest was £800,000, with the highest number of investors coming from the UK, Germany, Portugal, France and Italy.
The funding will also go towards building out increased sales and marketing efforts, launching a select set of strategic partnerships and scale campaign execution through automation, machine learning and AI.
“It was highly important to us that we could open up as much as possible for our existing investor base, and this sum, combined with Woodford’s investment of £4m [last] month takes us to £10m,” said Jeff Kelisky, CEO of Seedrs.
“This round is yet more evidence of the market’s conviction that Seedrs is on the right path to delivering shareholder value by opening venture capital opportunities to retail investors for fast-growth companies – and without Seedrs having pioneered regulated equity investment, these opportunities would have remained closed to them.”
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