The new products are:

• the credit repairer
• the buy-to-let booster
• the bridging buster
• the second homeowner.

The products will be funded by specialist lenders, including Castle Trust, Kent Reliance, Bluestone Mortgages and Kensington Mortgage Company.

The credit repairer rewards customers with a contractual rate reduction for making payments on time and will be on a five-year fixed rate with rates reduced at 12, 36 and 60 months by up to 90bps.

The buy-to-let booster is a simultaneous first and second charge buy-to-let mortgage which allows landlords to increase leverage while meeting the required rental calculations.

Interest on the second charge will be rolled up and not serviced, so there is no rental coverage required on this part of the mortgage and the product will only require one valuation report and one set of legals.

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The bridging buster product is designed for investors who have purchased a property with short-term finance (or cash) and wish to remortgage on to a traditional buy-to-let product.

The investor will be able to capital raise for reinvestment based on any post-works valuation uplift within six months.

Finally, the second homeowner allows the borrower to purchase or remortgage a second property up to 70% LTV, with features including an interest-only option and innovative income calculations for both employed and self-employed applicants.

The Private Label brand was relaunched by Brightstar in July with the firm increasing enquiry levels by 29% during the campaign period.

Rob Jupp, CEO of Brightstar (pictured above), said: "Private Label so far has been a huge success and following further feedback from our brokers, plus research between our own and lender partner product teams, we have put together another suite of exclusive market-driven products.”

The products will also be available through 27Tech, Mortgage Brain and IRESS sourcing systems.