The Liquidity Club will be based in two offices in Birmingham and Leeds and will cover the Yorkshire, North West and Midlands regions.

The specialist finance distributor has appointed David Totney (pictured above) as managing director of the Liquidity Club.

David brings 30 years of asset finance lending experience having served at Liquidity Ltd, Lloyds TSB Commercial Finance and Euro Sales Finance.

David said: “The Liquidity Club has been created to improve the client experience of raising funds in a complex market, while working in collaboration with funders to provide high-quality leads suited to their risk and product profile.

“We are here to support a number of sectors and notably assist growth in the UK manufacturing industry.

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“There is a wealth of finance options available – which can be confusing – and it is important that businesses choose the right finance package that suits their business.”

Adam Simpson – who has 25 years of experience in advisory and cash flow management – has been recruited as a director of Liquidity Club.

Adam has joined from Mazars, where he was the partner for receivables management, and has previously worked for RBS Invoice Finance.

Adam added: “I am delighted to join the Liquidity Club and help to launch a new broker service to market.

“We aim to simplify the confusing process of raising business finance and help clients access funding to support growth and cash flow needs.  

“By using our expert knowledge of the marketplace, we can support both clients and funders.

“Initially we will be working across the Yorkshire, North West and Midlands regions, but have plans to expand our services across the UK in the future.”

Will Mason has also been appointed as operations manager at the alternative business channel.