London bridging lender rumoured to be rebranding

London bridging lender rumoured to be rebranding


There has been speculation that a major short term lender is making plans to rebrand.

London-based specialist lender Tiuta is rumoured to be considering a rebrand for numerous reasons.  The company has not published an official statement.

When Bridging and Commercial questioned Stuart Brumhill, Tiuta’s head of marketing, he said that whilst Tiuta was considering a rebrand, ‘no specific timeframe’ had been drawn up, as it wasn’t imminent.

 “We want to make sure the brand reflects the business,” he said.

Indeed, considering the industry’s widespread speculation that Tiuta is an acronym for a less than favourable phrase, perhaps the rebrand is somewhat welcome.

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