Paul has joined the team’s Birmingham office from Positive Cashflow Finance, where he was the founder and regional sales director for its Midlands office.

He brings with him 15 years of experience in the finance industry with expertise in asset-based lending and invoice finance working in conjunction with the professional market.

Paul will be responsible for developing and driving new business at Liquidity Club.

“I am very excited to join the Liquidity Club and play a key role in helping to simplify the process that surrounds seeking funding,” said Paul.

“There are a variety of finance products available, which can be confusing for businesses, and we are here to help make the experience easier for both the client and the funder.

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“Our team prides itself on taking the time to understand our clients funding requirements and, with our knowledge of the Liquidity Club members, we can present a tailored funding package that has been designed to suit their business rather than a ‘one-size-fits-all approach’.”

Liquidity Club – which was launched last month by the Finance 4 Business Group – is an alternative channel for business funders to help SMEs looking to raise finance for growth and changing circumstances, including acquisitions, MBOs, trade and distressed scenarios.

David Totney, managing director of the Liquidity Club (second from left), added: “I am delighted to welcome Paul Varley to the team.

“Paul brings a wealth of experience and is extremely well connected across the region.

“He strengthens our recently launched team and we are all working hard to support businesses – initially across the Midlands and the North – to secure the right funding package to assist growth.”