The product has a current annual interest rate target of 4.05% and will allow investors to diversify into multiple property-backed P2P loans.
EasyMoney has also announced plans to improve its range of personal finance products.
The easyMoney brand is part of Stelios Haji-Ioannou’s (pictured above) family of brands, which includes easyJet.
“Everyday investors in the UK have gone almost a decade without real interest rates,” said Stelios.
- Over 2,000 investors register for Assetz Capital Isa
- Oaksmore launches IFIsa
- RateSetter launches IFIsa
“With the easyMoney Innovative Finance Isa, we’re offering something new and taking on the big boys.”
The platform’s customer service offers phone lines and live chat open 24 hours a day, seven days a week.
Andrew de Candole, CEO at easyMoney, added: “Financial services in the UK are in desperate need of a shake-up.
“Like European air travel 23 years ago, the Isa market is crying out for someone to give everyday investors more for their money.”
“We’re offering a clear, simple alternative to a cash Isa for investors looking for real returns in exchange for a little more risk.
“The inflation-busting interest rates we target are streets ahead of anything the banks could contemplate.”
Leave a comment