Jason Hegarty, director at Criteria Hub, said that lenders signing up to Criteria Hub to have their full criteria displayed, were also benefiting from management information they can receive from the data collected from users searching criteria on the platform.
- Criteria Hub to offer brokers free-to-use version
- Landbay partners with Criteria Hub
- Knowledge Bank provides personalised evidence of criteria research
Typical types of data provided to lenders include:
- most popular residential and BTL searches
- total search volume for each lender
- lenders’ top 20 clicked criteria
- reporting on lenders’ niche criteria
- lender opportunities
“In our lender reviews, we are able to provide information that can help them see exactly where advisers are looking for specific help,” added Jason.
“Lenders can identify areas where advisers are looking for greater clarity and could become a valuable addition to their own market research.
“Our data can also help show lenders what areas of the market are popular and, therefore, where new opportunities could lie and, by fine-tuning their existing offerings, better reflect what advisers are seeking for their customers.”
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