Sam began his career in finance in the P2P sector focusing on bridging and business loans.
He also spent two years at P2P lending platform Lendy, where he worked on bridging cases and building up a network.
Commenting on his appointment, Sam said that he was delighted to be joining Ashley at such an exciting time for the company.
“Interest in their bridging product has increased since its launch and I’m looking forward to aiding that growth even further.
“The thing that attracted me most to Ashley was the appetite to lend and this coupled with the financial backing of the Tavistock Group makes the deals happen.
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“With so many different lenders in the market, it is extremely important to offer something a little bit different, which Ashley definitely does with its diverse product offering, which will certainly appeal to my introducer network.”
Earlier this year, Ashley Finance reported a 95% increase in new customers for its bridging product during 2017 compared with 2016.
Liam Cavanagh, bridging operations director at Ashley Finance, added: “Sam is a great addition to our bridging loan team at Ashley.
“Bringing in another regional sales director to increase our experienced sales team is another indication of our ambition to push our bridging loan product to new levels.”
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