Noel has spent almost 20 years in the alternative finance market and joins the SME finance provider from Ultimate Finance, where he was head of sales for Yorkshire, the North East and Scotland. 

Prior to joining Ultimate, Noel served as a regional manager for Aldermore.

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Noel said that he knew the Reward Finance team from his Aldermore days and admired the way it had grown the business with lending reaching record levels.

“Reward has built a very experienced team, [which] can quickly understand the funding needs of businesses and can rapidly approve facilities, without having to go through a complicated hierarchy of decision makers.  

“And, while maintaining a responsible funding stance, the ‘can-do’ attitude, where they look for solutions, is just what introducers and their clients need.

“The decision for me was a very simple one and I am delighted to be joining such a forward-thinking business with ambitious growth aspirations.” 

Nick Smith, sales and marketing director at Reward Finance, said it was delighted to have Noel on board. 

“To have attracted such a high-calibre individual to Reward Finance is a mark of how far the company has come over the last few years.

“We are certainly making waves in the alternative funding market by working closely with our introducers and quickly meeting their clients’ needs well before traditional lenders and other funders are able to react.”