The P2P lending platform will once again be the title sponsor for the event, following last year’s successful regatta.

Cowes Week has been running since 1826 and now between 800 to 1,000 boats in up to 40 different handicap, one-design and multihull classes race every day throughout the regatta.

Around 8,000 competitors take part, ranging from Olympic and world-class yachtsmen to weekend sailors. 

Lendy Cowes Week usually attracts over 100,000 visitors to watch the sailing and enjoy other festival-style attractions over the eight-day period.

•   The Story of Lendy Cowes Week 2017
•   Coming this summer: Lendy Cowes Week 2018
•   Lendy to introduce new music stage to Cowes Week

The video gives people an idea of what to expect during Lendy Cowes Week, as well as highlights from last year’s regatta. 

Last month, Lendy announced that it would be introducing a dedicated stage for up-and-coming guitar bands at this year’s event. 

The Lendy new generation stage – which will be based in Cowes Parade Village – will form the centrepiece of the Lendy Cowes Week shoreside experience on 8th August 2018.

Last year, Lendy said that it attracted hundreds of new users and added nearly £2m in new investments after sponsoring the event. 

"As the new title sponsor of Lendy Cowes Week, last year was about establishing the Lendy brand, immersing ourselves in the event – both on and off the water – and doing our best to do the world’s greatest sailing regatta proud,” said Paul Riddell, head of marketing and communications at Lendy.

“With that experience behind us, for 2018 we want to showcase Lendy and the new fintech sector, and its major contribution to the UK economy, inject energy, passion and fresh ideas into the event to help engage, educate and entertain a much larger group of visitors from near and far afield, and grow our investor and borrower community as part of our ambitious growth strategy. 

“We’ll be staging a number of great events over the course of the week, and discussing our new lending products, so it’s a great opportunity for borrowers to meet us to discuss their future requirements.”