It has also moved into bigger offices at Embassy Tea House, a refurbished warehouse in Union Street, London.

The company claims that the rebrand represents its evolution in the industry.

It has identified three key pillars — innovation, simplicity and believing in potential — as part of this.

They signal Simply’s commitment to bringing positive change to the market and its customers.

Mike Randall, CEO at Simply (pictured above), said: “Our new brand is about keeping things simple.

“That’s why everything we do now and from this point forward will be brought together under one clear identity: ‘Simply’.

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“We want to inject energy into the sector in a way that reflects our approach and personality.

“We are well-established with a great and growing reputation, so being clear on who we are is more important than ever, particularly as we reinforce Simply’s purpose to be one of the most forward-thinking providers and transform the customer experience through innovation.”

John Wiles, sales director at Simply, added: “Since Simply was launched, our aim has been to do things differently.

“It’s all about ease and speed, understanding and partnering with our customers, and building a business to service their requirements.

“Part of our ethos is to make things simpler and more transparent for them and enable them to get the necessary finance in place as soon as possible."