A London-based bridging lender has announced the appointment of its new National Business Development Manager.

Manish Babla will be responsible for developing new broker relationships across the UK and will also be leading West One’s national sales initiatives, developing existing business and introducing new products to the market.

Manish joins West One after having worked as a broker for ten years. Most recently he was based at Price Anderson, where he managed relationships with their high net worth client base.

He said: “I am very excited to be getting into such a lucrative and fast paced field. My last five years as a high net worth mortgage broker has been the ideal platform for me to gain an invaluable insight into the needs of brokers and I am delighted to be joining the team. 

“I believe 2011 will be a particularly interesting year for bridging finance and I can’t wait to be out on the road meeting brokers. The culture of West One Loans’ forward thinking coupled with outstanding product solutions makes this a very exciting time to join the team.”

Chairman of West One, Duncan Kreeger, is also looking forward to the upcoming year with Manish on the team. He said: “This is going to be a very exciting year for us as West One Loans gears up for significant expansion throughout 2011. 

“Recruiting staff of a high calibre is essential to those plans and Manish brings with him a wealth of experience which will be a great asset to our business growth ambitions.  His sales experience and personable style will be key to driving our national expansion programme and we are really looking forward to working with him.”