Apprentice star enters the bridging world

Apprentice star enters the bridging world


A property finance company has announced the appointment of a former Apprentice star into a major role.

Liz Locke, from Birmingham, who featured in last year’s series of the the BBC’s Apprentice competition, has been appointed Business Development Director at Omni Capital.

The company offers short-term loans to individuals and developers, predominantly within the prime postcodes of London.

24-year-old Liz proved to be a popular contestant on the show, receiving an apology from Lord Alan Sugar after he fired her for failing a task in episode ten.

She played an integral part for the ‘Apollo’ team for the majority of her time on the show, selling nearly double the amount of tickets than rival Stuart Baggs during the infamous ‘Cockney Tour’ task.

However, Lord Sugar felt that she was lacking a certain special quality which he was looking for in his Apprentice, and promptly fired her.

Set up by Mortgage Centre IFA and Christian Candy’s property firm CPC Group in 2010, Omni Capital believe Liz will be instrumental in promoting the company’s finance solutions to individuals, companies and intermediaries due to her “strong financial background”.

Paul Munford, Managing Director of Mortgage Centre, said: “We were immediately impressed with Liz’s strong financial background and the work she achieved at two of the world’s largest global investment banks. “

The company have also recruited a new Sales Director, John Wheeler. He has 30 years experience in retail banking, insurance finance markets and short-term funding.

Mr Munford said: “In addition, John has one of the most impressive and experienced backgrounds in the sector. We now have an unrivalled team of professionals in place and we look forward to growing the business further with this powerful duo onboard.”

Liz began her career as a graduate sales executive for investment bank UBS, after graduating with a first class honours degree in accounting and finance from Birmingham University. She then joined the private wealth management arm of Deutsche Bank where she developed a sports and media division and executed several brand building projects.

Alongside a career in finance, Liz has also invested in and successfully developed property on the north-west coast of England.

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