Simon Bancroft

First 4 Bridging appoints new BDM for the North West




First 4 Bridging has appointed Simon Bancroft (pictured above) as BDM for the North West region.

Simon will be tasked with supporting intermediary partners, building additional distribution channels and developing introducer relationships with accountants and solicitors to showcase the specialist master broker’s access to a range of specialist lending solutions.

He will also focus on strengthening existing specialist lending relationships and forging new ones to grow First 4 Bridging’s business in the North West.


"The addition of Simon to the growing First 4 Bridging team allows us to better assist our existing brokers and introducers in the North West to extend their business models,” said Steve Swyny, head of sales at First 4 Bridging. 

“With over 20 years of experience advising private and commercial clients, Simon will support, encourage and help source appropriate solutions for these brokers and introducers, while also being well placed to identify new opportunities for further business growth across the region.”

Simon added: “There is huge potential for an established and experienced player in the specialist lending market, such as First 4 Bridging, to further extend its reach across such a buoyant region of the UK, and I’m excited to be involved at this important juncture in its ambitious growth plans.”

Leave a comment