Bridger is 'all out' for cricket

Bridger is 'all out' for cricket


Bridging finance is not usually associated with cricket. However, in Merseyside, a lasting union has been forged between a lender and a cricket competition both on and off the grounds.

Wirral-based Bridging Finance Solutions (BFS) is now a key sponsor of the Liverpool & District Cricket Competition (L&DCC) and in honour of the union the club has renamed the competition ‘The Bridging Finance Solutions Liverpool & District Cricket Competition’.

Steve Barber, Director of BFS, explained that the unlikely union was formed approximately two years ago when BFS first signed the sponsorship deal.  Due to the success of the partnership, the sponsorship has now been extended to 2014.

“We are delighted to support local cricket at such a high standard and provide opportunities for junior players to progress,” said Mr Barber.

The L&DCC was founded in 1892 when a local newspaper decided to publish a weekly table of results in order to create more interest in the game.

Since then, the competition has gone from strength to strength.  As of 2010, it divided into three divisions of 12 at 1st and 2nd team levels with a membership totalling 36 full and 4 associate members.

The league is now of a high national standard as an English Cricket Board Premier League member, with various well known professional players having previously played in the league.

BFS’ commitment to this competition is ongoing and the lender attempts to meet the demands of the busy clubs as and when they arise. This month, for example, all Premier League clubs will be handed a new set of stumps to start the season.

By Katie-Jill Rowland

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