Jonathan Rubins

Alternative Bridging introduces new processes to continue lending through Covid-19 pandemic




Alternative Bridging Corporation has introduced new processes and is using technology to provide new lending throughout the pandemic.

The lender has centralised its processes and is requesting all enquiries to be directed to a central email and telephone number.

It is using Microsoft Teams, Zoom and WhatsApp to carry out face-to-face conversations with brokers and clients.


Jonathan Rubins, director at Alternative Bridging Corporation (pictured above), said: “We cannot say it is business as normal, but regardless of social distancing, we are open for business, albeit at least two-metres apart, to provide bridging loans and development finance, backed up by exemplary service throughout these difficult times.”

He added that adapting to change and continuing to support their introducers remained the company’s top priority.

“We continued to lend without interruption through 9/11, the fallout from the banking crisis of 2008 and Brexit.

“We did it then, we will do it now, and we will do it tomorrow!”

Brokers should send new proposals to the Central Office email address at [email protected] or call 0208 349 5190.

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