Short term asset lender scoops top award

Short term asset lender scoops top award


The UK’s leading short term asset lender has been awarded ‘Alternative Lender of the Year’ by Credit Today.

At the prestigious Credit Today Awards on Thursday night borro, the short term asset lender was recognised for its innovation, customer satisfaction and customer education.

Kamala Panday, Publisher of Credit Today, said: “Now in its 12th year, and as we gradually move out of the economic downturn, the awards are more important than ever to reward those professionals going the extra mile and doing complicated jobs at difficult times. The calibre of business that enters the Credit Today Awards is always extremely high, and this year was no exception. Amid some brilliant competition, has done exceptionally well to win displaying both a responsible approach to working within the industry whilst also showing a great adherence to best practice and quality – features that are crucial to a market that is at the centre of the economy. I, and the rest of the team here at Credit Today, are in no doubt that they are set for another successful year.”

On its launch in 2008, borro was the world’s first online short-term asset lenders. It provided loans of up to £1 million secured against a range of personal assets including jewelry, luxury watches, fine art, antiques, sculptures, luxury cars, boats and other high value assets..

From regular media coverage in the national media, to involvement in a Channel 4 documentary, borro is committed to customer education and raising awareness in the industry as a credible alternative loan solution.

Paul Aitken, CEO and Founder of borro, says: “We are delighted to have been named by Credit Today as the ‘Alternative Lender of the Year’. We have created a completely new market over the last few years, and we are committed to continued growth. In the last year, we have launched a new service enabling professional advisers to recommend their clients to borro too. This additional offering, combined with our commitment to providing flexible and fast loans, means we will continue to provide the strongest and best customer-focused service available.”

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