Within the newly-created role, Phoebe will be responsible for building relationships with Bridge Help’s broker and client network, as well as managing the company’s loan pipeline.
Phoebe brings a background in retail management and law to Bridge Help, having worked at a legal firm prior to joining the company.
She decided to enter the bridging finance market after her role at the solicitor firm was furloughed during lockdown.
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“During this time, I witnessed the fact that the bridging loan industry didn’t stop,” she said.
“It was very much business as usual and deals were still being done and no two days were the same.
“I loved the proactive and flexible approach to working in the face of adversity — I am a person that likes to be busy and challenged, and it was a career move that excited me.”
She added that she was excited by what the future would hold for both her and Bridge Help.
Phoebe is one of three new appointments made at the firm since the start of the year, as Bridge Help is looking to achieve a £100m loan book by 2024.
The lender also made the move to larger premises last month to accommodate its increasing workforce.
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