James, who has over 30 years of property finance experience, joined the specialist lender as divisional director in November 2019 from Masthaven Bank.

Prior to this, he was chief executive at Regentsmead, where he served for 29 years.

Since joining Alternative Bridging Corporation, James has been using his deep knowledge of lending and hands-on experience in both development and bridging finance. 

His focus is to ensure the lender continues to provide brokers and their clients with creative, individual and consistent service at all times.

“I’m very pleased to be able to welcome James to the board following his formal approval by the FCA,” said Brian Rubins, chairman at Alternative Bridging Corporation.

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“James has a great following and real determination to support our introducers and their clients and it’s this relentless focus on service that helps our business to stand out in our market.”

James, director at Alternative Bridging Corporation, added: “I am really enjoying being a part of the formidable team at Alternative Bridging Corporation and excited to join the board. 

“Alternative is far more than a bridging lender — it offers a wide range of products, including residential and commercial bridging, regulated and term loans, development finance, and its overdraft. 

“As we emerge from the pandemic, experience, trust, creativity and relationships will be key considerations for brokers and clients, and there are few, if any, lenders that can match Alternative Bridging Corporation when it comes to these qualities.”

In November last year, the lender reintroduced its Alternative overdraft offering, which is part of its bridging and development finance proposition.