It's now two months since Drawbridge evolved into Dragonfly. Jonathan Samuels, CEO, gives us an inside scoop on the 'backstage' action at Dragonfly Property Finance...
By Katie-Jill Rowland
1.So Jonathan, it’s been two months since Dragonfly ‘spread its wings’. Was it a smooth take off or were there teething problems in the initial stages?
Yes, the rebrand went very smoothly, surprisingly so in fact. This was largely because it was planned well in advance.
2.Have you managed to effectively branch out beyond bridging into buy-to-let and second charge? Is this side of the business doing well?
We have been offering buy-to-let and second charge loans for some time and it was this that led us to rebrand in the first place. Essentially, we felt that the old name pigeonholed us, whereas in fact we offered a far broader product range, comprising buy-to-let, second charges and development/mezzanine. All three of these areas of our business have gone from strength to strength since the rebrand, as companies have become more aware of the products and expertise we offer beyond pure bridging. It's all going very well.
3.How long do you think it will be before people stop calling you Drawbridge?
Pardon, call us what? Doesn't compute.
4.Do you have any other exciting new products or ventures in the pipeline?
We are always looking for new opportunities, that goes without saying. As a company we pride ourselves on being progressive and pioneering, and so potential gaps in the market are always under consideration.
5.What was your reaction to Precise’s launch?
We were pleased about the Precise launch, as it reflects just how healthy the market is at present. Short- and medium-term finance really is booming right now. We wish Precise the best of luck in what is a highly specialist sector that requires a high level of expertise.
6. And one a less serious, but equally important note, what football team do you support?
An easy one that. The world's best football team, aka Manchester United. Barcelona got lucky, anyone could see that, surely?
7. Will England win the rugby World Cup?
Yes, of course. The All Blacks will almost certainly choke on their home soil under the weight of expectation, just like every other World Cup, the Aussies aren't what they used to be and the Boks, well, they were lucky to win it last time. Even if England don't win, I just pray South Africa don't because Pozza will be simply unbearable.
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