Scott Marshall

Roma Finance rebrands

Roma Finance has rebranded and enhanced its criteria amid an ambitious and sustainable growth strategy, focused on putting people before property.

The specialist lender — which has a vision to further expand and provide 'lending less ordinary' as standard — doubled business activity in 2020, significantly increased its loan book, widened its intermediary distribution, and made significant hires across the business.

This was in addition to offering its customers fee-free Covid loan extensions.

Roma’s new branding

“Our new logo, brand and vision shows how far we’ve come since I set up the business 13 years ago, named after my late grandparents Rose and Max,” said founder, Scott Marshall (pictured above).

He described how, at that time, it had just one employee and one desk. “Now, we are 35 strong with representation throughout mainland UK,” he added.

“Our new brand is modern, approachable and professional and marks another step forward in achieving our ambitious growth strategy, which puts people, not property, at the heart of our business.” 

The bridging, development finance, BTL and commercial lender has also improved criteria across its short-term offering, upping loan amounts on development finance to £2m, and reducing bridging and refurbishment finance rates at 60% LTV to 0.65% and 0.85% respectively.

Rates across its commercial bridging range now start from 0.99%, with semi-commercial from 0.90%.

Roma has also enhanced its AVM criteria on bridging finance for both purchase and refinance, which will now allow applications of up to 70% LTV and loan sizes of up to £500,000.

“Roma’s lending less ordinary includes personalised underwriting, a collaborative approach with brokers and their customers, and flexibility for applicants with unconventional circumstances,” Scott stated.  

The new Roma logo and product details are now live.

In September 2020, Roma doubled its lending facility with Cambridge Building Society to grow its medium-term BTL proposition, which it introduced in 2019. 

Earlier that month, the business launched its commercial bridging offering and a new, ground-up development finance product. 


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    Ged Ward

    Great company to work with

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