Mint Bridging rebrands

Mint Bridging has rebranded as Mint Property Finance, with its new identity representing broader commercial ambitions as it prepares to launch a new range of products.

The fresh branding is said to reflect the next significant step in the evolution of the growing Cheshire-based business as it looks to grow its loan book to £250m.

It sees a new logo and website, defining Mint Property Finance’s five core products: bridging, light, medium and heavy refurbishment, and development finance.

In the coming weeks and months, the business is set to introduce a suite of new products, heralding the start of a bold three-year commercial strategy.

In the latest issue of Bridging & Commercial Magazine, Mint revealed that, in the next 12-18 months, following approval, it would be introducing a range of regulated products to its portfolio, including longer-term loans and mortgages.

“I started Mint from my garage in 2011,” said founder and managing director, Andrew Lazare (pictured above).  

“At the time, my ambition was to build a loan book of £10m. I quickly realised that raising the money was, in the grand scheme of things, the easy part, and that what was really hard was building the trust and long-standing relationships with introducers.

“We did achieve this, and that is down to our people.”  

Over the last 10 years, Mint has gone from a small, family-run business to a 45-strong team.

The lender has introduced specialist development and bridging underwriting teams, a specialist completions department, and appointed a senior digital, PR and communications team.  

“We’ve ambitious plans for growth, but our people and our partners will always be at the heart of Mint Property Finance.”

When discussing why the specialist lender felt it was the right time for a refresh, Andrew said: “When I launched Mint, bridging finance was what we did. 

“The market has changed significantly since then, and so has the business.”

Currently, half of the privately funded lender’s business is financing ground-up developments or loans with a development or refurbishment angle to them.

“I think we miss out on loan opportunities as some introducers don’t realise the strength and depth of our proposition and offering,” he admitted.

“The time was right for us to launch a new identity that better reflects the ever-growing range of products and services we are proud to provide, and to position us for even greater success working alongside our partners in the future.”

The name was borne following an extensive audit of the business and the sector.  

“We were blown away by the feedback,” Andrew divulged. 

“We began the process open to the prospect of a total name change but discovered that Mint had much more equity in it than any of us appreciated — it was an immensely proud moment.”

Paul Wertheim, director at Mint Property Finance, added: “The scope for expanding partnerships and continued growth is vast, and we’re committed to working with introducers and borrowers to realise the potential, setting new standards for best practice.”   

Last month, Mint appointed Spector Constant & Williams to its panel of solicitors to help manage an increase in new loans.

Leave a comment