In the newly created role, Sophia will primarily focus on developing broker partnerships across the Avamore database and building the brand with people and networks that the lender does not have historic relationships with.
Her role will primarily be office based, with an aim to cover more ground and make an impact early on.
She will also be responsible for delivering the lender’s core message and keeping people updated on product changes and developments.
Sophia’s connectivity will allow her to contribute to multiple departments across Avamore as she begins to work alongside broker partners to understand new micro-locations and areas of opportunity.
In time, she will be looking to drill down and focus on areas which have not historically been covered by the lender.
Sophia joins the business from Cynergy Bank, where she worked as an associate and was responsible for managing her own portfolio of clients.
Prior to this, she held roles at various companies, including RBS and NatWest.
Sophia has completed a Professional Banking Certificate and is currently working towards her CeMAP qualification.
“I am excited to be stepping into a brand new role at Avamore, and am committed to show the importance of the position along with the value that I can add,” said Sophia.
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“Avamore is a young and ambitious company, and its sentiments match my own ethos.
“I always think it’s important to work in an organisation where you believe in their goals; Avamore has an extremely competitive offering backed by an excellent team with a huge amount of experience.
“Not only am I looking forward to supporting the relationship managers, but I am eager to become a champion of the organisation and deliver solutions that really work.”
Adam Butler, relationship manager at Avamore Capital, commented: “Sophia is going to bring new energy to the origination team at Avamore.
“As we grow, her position will be integral in expanding our reach and she will be fundamental in unlocking new areas and relationships across southern and central England.
“Her previous experience puts her in an excellent position to deliver outstanding service to new customers, and her drive and enthusiasm means that she will be making an impact from day one.”
The new appointment follows a raft of hires this year, with a further announcement around departmental expansion set to be shared later in Q3.
Since officially expanding its geographical boundaries last year, the lender has completed numerous loans in Manchester, Cardiff and Leicestershire.
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